MVIFI (now MV Ventures) is a business development arm of The Mount Vernon School in Atlanta, GA. This piece was part of a larger direct mail and digital ad campaign to promote new initiatives and opportunities.

Direct Mail Marketing

The Innovation Diploma is “a school within the school” at Mount Vernon. A separate curriculum for select students who wish to fast track into “real-world” work. This cohort will work directly with local companies on consulting, marketing, and/or product development.

iD needed to rebrand/establish itself as a tangential element of the school – this Stylescape was designed and adopted as the new future for the brand.

Over the course of 9 months, I was part of a team charged with re-branding the school’s marketing message. Through a rigorous process of community surveys, persona mapping, brand scripting, competitive analysis, and data mining – we were able to launch a marketing campaign that saw significant gains over previous year student inquiries and applications.

For years, the school had been printing 2 magazines a year covering the stories and highlights of the faculty and staff.

In an effort to better allocate tuition dollars and expand the digital footprint of the school it was decided to transition to a 4x year digital magazine.

Executive stationary.

Business Card